Make arrangements now for your Squadron and
District 90th Anniversary Party.
As the year 2004 approaches, USPS is encouraging all of our squadrons
and districts to make arrangements now for your own 90th
Anniversary party. If your district or squadron is celebrating a
significant anniversary year, incorporate that as well. Anniversaries
are a time to celebrate and what better time than our 90th
Anniversary in 2004.
Marketing & Public Relations are very important for USPS and
a 90th Anniversary Party provides excellent opportunities
for publicity in both the print and electronic media.
Prepare a press release for your local newspapers and television
stations and ask them to send a reporter and photographer/videographer
to cover your anniversary event. Send the release to the sports
and outdoor editors, the society editor, and the photo editor. You
never know who might be interested. Be sure to personalize the invitations
by using their correct names and titles.
As part of your celebration we suggest that you consider inviting
your state's Boating Law Administrator and spouse, the chief of
your marine police force and spouse, and a few others in the world
of boating education or enforcement such as the commandant and spouse
of a local Coast Guard Base. Will it cost your squadron or district
money to invite these guests? Of course, but think of the dividends
it can produce for our great organization.
We have provided a sample press release
on page 4 of the Guidelines and you should use this as a guide for
our own press release which should be given to your local editor
six weeks before your event. You might also consider inviting the
newspaper editor and his/her spouse.
The 90th Anniversary logos
should also be used on your stationary and in your squadron publication
and USPS has a supply of discs in headquarters. Details on these
discs for both PC and Mac are on page 3 of this booklet.
Entertainment
Stf/C
Robert A. Green, N and P/C Chub Varga, AP, both of the USPS Mar/PR
Committee, are preparing an entertaining powerpoint presentation
on the foundation of USPS (complete with Barbershop quartet singers)
and this will be made available, at cost, later this year.
|
